Product overview:

Expedia's Storefront and Search Landing Pages help people find relevant information and guide them toward booking a trip.​

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Job to be done:

People searching Google for travel information generally haven't committed to specific plans yet. Expedia's job was to get them closer to finding the right options and book their trip.​

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Solution:

Create a suite of responsive, fast-loading pages that could bring people from Google to a landing experience with relevant flight, hotel, rental car, or vacation package options for them to explore.

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Content design:

• Create a flexible content hierarchy that used signals from search results, like URL parameters and keyword bid information, to dynamically aggregate relevant product options into a cohesive experience

• Experimented with federated lists of products based on affinities (like "cheap" or "family-friendly"), locations, and date ranges to provide people a general sense of how prices, deals, and availability change based on those factors.