Product overview:

Compare 2 posts is a feature that helps businesses and creators on Instagram A/B test two versions of their posts to learn what performs best.

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Job to be done:

Many business and creators on Instagram don't have marketing degrees, but still want to learn how to run effective ads.

 

​Solution:

Build a simple, fully integrated A/B testing feature within the familiar Boost Post and Insights experiences.

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Content design:

• Adapted Meta's robust ads A/B testing product to fit the Instagram experience.

• Partnered with user research and engineering to run end-to-end content tests to make Compare 2 Posts a feature that someone with no marketing background could easily pick up and use to drive better-performing ads.