Meta | Guided A/B Testing Setup
Product overview:
Guided A/B Testing Setup helps advertisers running their first experiment understand how it works and limits easy-to-make mistakes from the process.
Job to be done:
Advertisers want to compare their ads to see which works best, but the first time through can be confusing and uncertain. They want to clearly understand what steps to take so they don't waste time or money trying out a new feature.
Solution:
Create a dedicated setup experience that removes the noise of Ads Manager, explains each step, and produces better first-time experiments with fewer errors.
Content design:
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Ran usability sessions with user research and product design to understand the right balance of education and comprehensibility.
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Clearly explained the decisions an advertiser would need to make at each step.
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Introduced new terminology where necessary while relying on familiar terms found within Ads Manager.




