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Experience

Meta

     Content Designer (2023- )

  • Senior content designer on Signals Acquisition supporting the adoption and integration of Conversions API and Meta Pixel

  • Created Signals diagnostic messaging framework to provide advertisers simple, actionable guidance for complex technical issues with their API integrations

  • Led development and launch of data-driven value propositions across all Signals products to help advertisers make informed decisions about adopting the right product for their needs

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     Content Design Manager (2022-2023)

  • Managed four Ads Reporting content designers supporting Meta's full suite of Reporting products

  • Content design lead on the panel overseeing all new guidance shipping to Meta's Reporting surfaces

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     Content Designer (2018-2022)

  • Content design lead for Meta's Ads Experimentation products, which provide businesses and creators of all sizes tools they can use to run more effective ads

  • Led Meta's content experimentation initiative, focused on creating a culture of experimentation through workshops, hands-on training, and office hours

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Avvo

     Principal Content Strategist (2017-2018)

  • Drove content strategy for natural-language processing and machine learning initiatives

  • Led cross-functional team focused on optimizing Avvo's user-generated content platform

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     Content Strategist (2016-2017)

  • Created test plans for improving quality and discoverability of user-generated content

  • Led planning and creation of flagship guides focused on generating qualified leads for advertisers

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Expedia

     Content Strategist (2013-2016)

  • Developed information architecture and content strategy for flexible landing page templates, enabling optimization testing on millions of dynamic SEO/SEM pages at scale

  • Managed a team of consultants to produce rich content for Vacation Packages product

  • Worked with UX design team on Storefront (home page), Search Landing Pages, and Vacation Packages 

Skills

  • Content design and product strategy for website, mobile, and apps

  • Quantitative and qualitative data-driven content design, from A/B testing to user research

  • Information architecture and systems design

  • Content design, product, and design thinking educator and advocate

Additional experience

  • Mentor, Mentorship@ Meta, 2021-2023, 2025

  • Guest panelist, Human-centered Design & Engineering, University of Washington, 2019, 2021

Education

Seattle University

Bachelor of Arts, English (Graduated 2010)

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